2023 Juror

Amy Larson

SVP, Marketing & Communications

TILT Holdings

Amy Larson

PHOENIX, USA // Amy is the Senior Vice President of Marketing & Communications at TILT Holdings, a global provider of cannabis business solutions that include inhalation technologies, cultivation, manufacturing, processing, brand development and retail. A strategic communications and marketing professional, Amy dedicated her career to the cannabis industry in 2015, when she served as the Vice President of Marketing for COHN, and led its dedicated, award-winning cannabis division, which she helped to launch. Before pivoting to the cannabis industry, Amy spent 15+ years working in marketing and PR for the consumer, tourism, retail and real estate industries.

In her role, Amy directs all integrated marketing efforts across all TILT Holdings business divisions including Jupiter Research (vape technology & distribution) in AZ, Commonwealth Alternative Care (vertical operation with dispensaries) in MA, and Standard Farms (cultivation, manufacturing, wholesale) in PA and OH. Additionally, she leads all marketing efforts and brand development for TILT’s NY-based operation being built in partnership with the Shinnecock Nation on Long Island, Little Beach Harvest.

A regular speaker on the topics of integrated marketing and branding for the cannabis industry, Amy has served as a mentor for Canopy Boulder and was recently elected to the Board of Directors of the National Cannabis Industry Association. She is a member of the Cannabis Marketing Association and the Rolling Stone Culture Council.

Since 2013, Amy has also served on the advisory board and as PR Advisor for the Colorado Freedom Memorial in Aurora, Colorado. The CFM is the only memorial of its kind in the country, dedicated to the more than 6,000 fallen Coloradans killed or missing in action in all wars and from all branches of service since Colorado’s statehood.

Amy is a proud #cannamom to two teenagers, and is working to normalize and destigmatize the plant, and to help make cannabis more approachable and relatable for moms, both as medicine and as an acceptable “recreational” alternative.

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