2023 Juror

Jessica Veronica Couch

Strategy Consultant

Luxor and Finch

Jessica Veronica Couch

DURHAM, USA // Jessica Couch is a visionary and innovative leader in the retail and retail tech industry. With her experience as an entrepreneur, she brings a fresh perspective and approach to problem-solving that is both curious and effective.


Jessica's impressive range of skills includes technology integration and development, design, agile development, product management, design thinking, innovative problem-solving, consumer insights, and behavior analysis. She has worked with clients in various sectors, including fashion, beauty, CPG, health and wellness, and tech, and has advised notable companies such as Nordstrom and Amazon.


As a trusted retail tech expert, Jessica is deeply committed to promoting diversity and inclusion in the industry. She founded Women of Color Worldwide, an organization that supports women of color in creative and technological fields, and hosts an annual brunch for women of color. She is also the visionary behind Canna Conversations, a conversation series that highlights women in the cannabis industry.


Jessica is the founder of Looks, a personalized peer-to-peer shopping platform. She has served as a former Dean's Young Alumni Council Member at NC State Wilson College of Textiles, a former Advisor for MIT Kinetic Program, a mentor for students, and has developed curriculums in Fashion Tech. She is a guest writer for WWD and serves on the Board of the Carnell Couch Foundation.


Jessica's leadership abilities are of the highest caliber, and she has been instrumental in teaching and guiding senior and executive-level talent. Her innovative methods focus on enabling groups to adopt best practices successfully, and she is skilled in high-level management.


Overall, Jessica Couch is a true inspiration and a pioneering figure in the retail and retail tech space, who continues to push boundaries and provide unique solutions. Her entrepreneurial spirit, combined with her expertise and dedication to promoting diversity and inclusion, make her a valuable asset to any team or organization.

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