AROYA / Addium Inc. / METER Group
PULLMAN, USA // Christian Hertel, the VP of Marketing at AROYA (an ADDIUM Inc. product), is a highly esteemed expert in the field of marketing and branding. With over 10 years of experience in building and growing international tech brands, Christian brings an unmatched level of expertise to the judging panel. AROYA, the No.1 ag-tech platform for cannabis cultivators, has greatly benefited from Christian's dedication, creativity, and comprehensive knowledge of the latest industry trends and techniques.
Christian's impressive accomplishments include multiple prestigious awards such as D&AD, Clio, Golden Lions Cannes, and Red Dot. He is also known for his work on the groundbreaking "Freedom Grams" project, a collaboration between AROYA, GABY Inc., and the Last Prisoner Project. The initiative successfully advocated for the release of over 40,000 individuals in the U.S. incarcerated for non-violent cannabis possession.
As an award judge, Christian Hertel's meticulous attention to detail and passion for excellence ensure that only the most deserving candidates receive recognition.