Death Row Cannabis
LOS ANGELES, USA // Tiffany Chin has 12 years of experience in the entertainment space, working with world famous talent including Snoop Dogg, Eddie Murphy, Miguel, Far East Movement, Macy Gray, Martha Stewart, Busta Rhymes and Kelly Clarkson. She has helped artists and talent traverse out of their traditional lane(s) of fame by way of strategic branding partnerships, including brands such as Adidas, AirBnB, Reddit, Tanqueray, Netflix and HBO.
In working closely with Snoop Dogg, Chin co-founded Casa Verde Capital in 2014, as well as Leafs By Snoop (LBS) in 2015, the first widely available celebrity cannabis brand and Snoop Dogg’s first venture into the branded cannabis space. Chin negotiated the two largest licensing deals at the time in the history of the industry, and under her direction, LBS generated over 8-figures of annual revenue while available in only two territories (Canada and Colorado). She led an extremely lean team, where she oversaw diligence, partner selections, negotiations, deal structure, compliance, logistics, horticultural knowledge, operations, packaging, distribution and sales for LBS in two disparate territories. Prior to this, she helped operate a legacy indoor grow for 2 years in Los Angeles County.
In 2021, Chin decided pursue her other passion of fitness and helped operate Recess.tv, a tech start-up in the fitness industry with the creator (fitness professionals) top of mind. Chin guest lectures at UCLA for MBA marketing classes, and has consulted with many cannabis agencies and brands over the last five years – and most recently has found her way back to working with Snoop Dogg to launch the Death Row Cannabis line in California in 2023. She received her business degree at the Wharton School of Business from the University of Pennsylvania.