NEW YORK, USA // Alexa is a growth-oriented self-starter specializing in early to mid-stage growth acceleration, new revenue stream generation, and platform innovation. Currently leads the Cannabis vertical in Twitter’s US Sales & Partnerships organization and drives forward new business initiatives with a mission of furthering humanity.
An early employee at Twitter, she spent over 10 years launching and scaling sales & partnerships verticals such as Media & Entertainment, Enterprise, and Sports Betting & Gambling, as well as opening new territories in Latin America.
Most recently she has been spearheading Twitter’s efforts in the cannabis space, bridging the power of the Twitter platform with the needs of the industry. Her work has led Twitter to bring forward the most inclusive cannabis advertising policy of any social platform, opening the door for brands to join the conversation and grow their businesses across this endemic and scalable channel.